Vision:
The realization of an International Standard Superior Museum Expressing Javanese Culture.
Missions:
Creating a superior and competitive museum as a cultural resource.
Realizing the role and strategic value of the museum as the main attraction of DIY tourism.
Realizing the role of the museum as a preserver of cultural heritage.
Realizing an integrated museum management which includes strategic management, operations management, human resource management, financial management, and marketing management.
Slogan:
"Ana, Anjaga, Ambudhaya"
Sonobudoyo exists to protect and care for culture.